DeviDoll London is a boutique which proffers fashionable, modern clothing as well as pure, organic products for the body and beautiful soft furnishings for the home. It is also a boutique which exclusively stocks products that, in some manner, benefit the planet and its population.
The instant you pick out something from DeviDoll’s collection you add to a more sensible use of human and natural resources. As the world has become a much more ecologically and socially knowledgeable society, consumption, particularly of non essential deluxe commodities, has come under the microscope. DeviDoll makes it clear-cut that such examination is very often misplaced, the usage of luxurious goods doesn’t need to be blatant, inconsiderate, uncaring or superficial, quite the opposite.
DeviDoll ensure that each brand fulfills at the very minimum one of the following criteria:
- Manufactured from organic textiles.
- Constructed from an alternative fabric such as soya, hemp, bamboo, peace silk, modal etc.
- Assists in reviving traditional handicrafts amongst localised populations.
- Particularly benefits women and / or children.
- Created from vintage or recycled materials.
DeviDoll purports to be much more than a fashion boutique, although this is their most important function.
By searching out and encouraging fashion designers and brands which fulfil their predilection in fashion and share this ethical stance, DeviDoll are an incubator, new designers are received into long-lasting relationships which are reciprocally advantageous in the long-run. It’s not only a commercial partnership but an accord to, jointly, populate and nurture the Eco Friendly fashion ’space’ so that qualifiers such as ethical / Eco / green / organic / fair-trade are no longer necessary, but taken as said, when talking of fashion.
Click here to visit the Devidoll website.
