An innovation on the Indian fashion scene, Anita Dongre’s ‘Grassroot’ range, coalesces organic textiles and pure natural dyes with time-honoured local appliqué and embroidery techniques.
The Anita Dongre collection conveys to us something that all girls want, the perfect dress. An eye for stylish fashion details in addition to a clear-cut comprehension of how chic women would like to look blended with a strong personal moral principle of environmental and social obligation, constitute in Anita Dongre’s clothing being very much sought after.
It is hard not to admire Anita’s tenacity in putting ethical and environmental issues on an equal footing with fashion, in addition to the marvelously fashionable and extremely wearable outcome that results.
Click here to see more from the Anita Dongre collection at online ethical boutique Devidol.


